Category 07 · 8 tools

Reporting & Analytics

See what's actually working.

Cross-object reports, multi-source ad + revenue dashboards, AI anomaly detection with narratives, attribution modeling, TV-mode sales-floor boards, and white-label client reporting.

Cross-Object Reports

Pro built

Saved reports that span contacts, companies, deals, engagements, calls, and ad metrics in one query. A pure-logic aggregator returns results in milliseconds even at scale.

  • Filters across every object + ad metrics
  • Group-by + aggregations (count, sum, avg, percentile)
  • Funnel reports + cohort analysis
  • AI insight chip per report

Replaces Looker, Databox

Cross-Portal Reporting

Premium built

Agency-only: link multiple client HubSpot portals and aggregate metrics across all of them in one dashboard, with a per-portal benchmark showing which client over/under-performs on which metric.

  • Link N client HubSpot portals
  • Portal-comparison dashboards + per-portal benchmark
  • Client-facing white-label version
  • Per-client cadence configuration

Replaces Databox Agency, Klipfolio Agency

Multi-Source Dashboards

Pro byok

BYOK ad-spend data from Google Ads, Meta, LinkedIn Ads, GA4, and Stripe joined with HubSpot deals for unified ROI dashboards. You pay your existing ad fees; OneSpot does the joining and visualization.

  • BYOK Google Ads, Meta, LinkedIn Ads, GA4, Stripe
  • Join with HubSpot deal data for unified ROI
  • Live refresh + annotations
  • Custom alert thresholds with mobile push

Replaces Klipfolio, Funnel.io, Supermetrics

AI Anomaly Detection & Narrative

Premium ai

Z-score anomaly detection over rolling baselines on any metric. When something fires, an AI narrative explains the likely cause and recommends an action — not just "metric dropped 30%."

  • Z-score detection over rolling baselines
  • AI narrative explaining likely causes
  • Ranked cause hypotheses + related-metric correlation
  • Slack alert with one-click acknowledge

Replaces Anodot

TV-Mode Dashboards

Pro built

Rotating sales-floor dashboards designed for office TVs — public URL with a rotating token, auto-refreshing, branded, with country heatmaps and a leaderboard auto-page.

  • Rotating page sequence + auto-refresh
  • Public URL with a rotating token
  • Country / region heatmaps
  • Team leaderboard auto-page, branded to your colors

Replaces Geckoboard

Goal & Quota Tracker

Pro built

Per-user or per-team goals against revenue, activity, meetings, calls, or pipeline. Live pace and projection answer "am I on track?" at a glance; ahead/behind deltas surface for managers.

  • Per-user + per-team goals across 5 goal types
  • Live pace with sparkline + projection at current pace
  • Anonymized peer comparison
  • Team rollup with hierarchy

Replaces Aviso, spreadsheets

Attribution Modeler

Premium built

Six multi-touch attribution models (first / last / linear / time-decay / U-shape / W-shape) over your touchpoint stream and closed-won deals, with side-by-side comparison of how the story changes by model.

  • 6 multi-touch models, compared side-by-side
  • Per-channel ROI with cost-per-deal
  • Custom-model designer (drag-and-drop weighting)
  • Per-segment attribution variants

Replaces Bizible

White-Label Client Reports

Premium built

Scheduled PDF and email exports of a dashboard, branded with the agency's logo and colors, on a per-client cadence with light / dark / branded template themes.

  • Scheduled PDF generation + email delivery
  • Per-client cadence (weekly / monthly / quarterly)
  • Per-client section toggles
  • Branded with the agency's logo + colors

Replaces Whatagraph

Your whole stack. One spot.

Install free in a couple of clicks, right inside HubSpot. 11 tools on day one — no credit card, no separate login.